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Toutlevin reveals the 2024 Key Trends in Wine Consumption in France: Decryption of the Figures from the Annual Study!


Toutlevin reveals the 2024 Key Trends in Wine Consumption in France: Decryption of the Figures from the Annual Study!

 

Wine, this symbol of conviviality and the French art of living, continues to captivate hearts and palates across the country. To better understand current consumption trends for this precious nectar, the Bordeaux agency Toutlevin recently published the results of its third annual survey, thus offering a quantified look at the habits and preferences of the French when it comes to wine.

 

A numerical analysis

 

The survey, conducted among a representative sample of 9,465 people, reveals fascinating statistical data:


  • More than 80% of respondents say they drink wine at least once a week.

  • Among them, 42% consume wine two to three times a week, while 25% consume it daily.

  • Regarding regional preferences, Bordeaux wines come out on top with 35% of the votes, closely followed by Burgundy wines (29%) and those from the Rhône valley (18%).

 

Diversification of tastes

 

One of the striking trends revealed by the survey is the diversification of consumer preferences. While traditional French wines such as Bordeaux and Burgundy remain popular, a significant proportion of respondents express a growing interest in foreign wines, particularly those from South America and Australia. This openness to the diversity of terroirs and grape varieties reflects an evolution in consumer palates and expectations.


  • 26% of respondents express a growing interest in foreign wines, particularly those from South America (12%) and Australia (8%).

  • The organic wine market is also experiencing significant growth, with 31% of respondents saying they favor wines from organic farming.

 

The role of digital in the discovery and purchase of wine

 

Finally, the survey highlights the growing importance of digital in the process of discovering and purchasing wine. More and more consumers are turning to online platforms, social media and specialty apps to get recommendations, share experiences and make purchases. This digitalization of the wine market offers new opportunities to producers and distributors, while facilitating access to a diversified offer for consumers.


  • 63% of consumers say they use online platforms to get recommendations and information about wines.

  • Social networks also play a major role, with 47% of respondents saying they follow accounts specialized in wine to discover new products.

  • Regarding purchases, 21% of consumers say they have already purchased wine online, highlighting the growing importance of the digitalization of the market.


However, it should be noted that despite this upward trend, the purchase of wine online has experienced a decline since 2022, returning to its pre-pandemic pace. This information is corroborated by the results of the Toutlevin 2024 survey as well as by the data provided by SoWine 2024, which suggest a different dynamic than that previously observed.

 

In conclusion, the data provided by Toutlevin's third annual survey offers valuable insight into current wine consumption trends in France. These figures confirm not only the central place of wine in the culture and habits of the French, but also the significant developments which are taking shape, such as the diversification of preferences and the rise of organic wine. In an increasingly connected world, the digitalization of the wine market offers new opportunities to consumers while enriching the tasting experience. Wine, a symbol of sharing and pleasure, continues to adapt to changes in our society while preserving its timeless essence.

 

 

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