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The rise of non-alcoholic wines : A trend that is becoming increasingly popular


The wine market is changing fast, and one trend is emerging with a vengeance: alcohol-free wines. Once reserved for a specific niche of consumers, these wines are now enjoying unprecedented popularity, as a number of recent articles have shown.

According to a study by Le Petit Ballon, a website specialising in online wine sales, sales of alcohol-free wines have increased exponentially in recent years. In fact, between 2018 and 2023, the market recorded average annual growth of more than 25%. This spectacular growth reflects a profound change in consumer habits, with growing demand for alcohol-free alternatives, whether for reasons of health, well-being or simply lifestyle choice.

This trend can be seen not only in the consumer market, but also in the professional world of wine. The Wine Paris trade show, one of the most important events in the sector, devoted a significant part of its 2024 exhibition space to alcohol-free wines. Renowned producers seized the opportunity to showcase their innovative creations and meet a growing demand. Prestigious estates such as those in Bordeaux are determined not to miss out on this trend, aware that it is not a passing fad but a lasting transformation of the market.


In an article in La Revue du Vin de France, it is reported that alcohol-free wines have gained in quality and diversity, contributing to their growing appeal. Consumers are now able to find products that meet their expectations in terms of flavour and texture, with traditional grape varieties available in alcohol-free versions, thus retaining the character and essence of the wine while being alcohol-free.

The rise of alcohol-free wines is also accompanied by a seduction campaign on the part of winemakers, as a France 3 Régions report shows. At the Wine Paris trade fair and Vinexpo in Paris, these professionals are seeking to convince consumers of the quality and relevance of their products. Tastings and meetings with producers help to break down preconceptions and demonstrate that alcohol-free wines can rival their traditional counterparts in terms of taste pleasure.


The non-alcoholic wine market is booming, driven by growing demand and an increasingly diverse and high-quality range of products. This trend looks set to continue, profoundly transforming the winegrowing landscape and opening up new opportunities for consumers and industry professionals alike. Whether for responsible consumption, personal choice or simply out of curiosity, alcohol-free wines are emerging as an essential alternative in the world of wine.


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