top of page

QR codes or wine composition on labels: A new chapter in transparency for consumers


In the complex world of wine, where each bottle tells a unique story, transparency has become a crucial element for consumers concerned about their health and the quality of the products they buy. Recently, the European Union took an important step by making it compulsory to display the composition of wines on labels, ushering in a new era of clarity for wine lovers.

The new wine labelling rules, discussed in a number of specialist press articles, notably on

Vitisphere, La Revue du Vin de France and Le Figaro, have sparked a lively debate about the most effective method of delivering this crucial information to consumers. One of the main options mooted is the use of QR codes on labels, giving buyers easy access to a wealth of detailed information about the wine simply by scanning the code with their smartphone.

Supporters of this initiative point to several major advantages. Firstly, QR codes offer unlimited space to provide details of the wine's composition, which is often difficult to achieve on a traditional label due to space constraints. Secondly, it allows information to be updated quickly and easily, which is crucial given the annual variations in wine production. In addition, QR codes can be used to provide more in-depth information, such as viticultural practices, winemaking methods and recommended food and wine pairings, offering a more enriched experience for consumers.


Whichever method is chosen, the ultimate aim is to ensure greater transparency in the wine industry, enabling consumers to make informed choices based on their preferences and needs. Knowing the composition of wine can be crucial for those with dietary restrictions or allergen sensitivities, and it can also help promote responsible drinking by enabling consumers to better understand what they are consuming.

In a world where traceability and transparency are increasingly valued, these new wine labelling rules represent an important step towards a more ethical and responsible wine industry. Whether through QR codes or direct display on labels, the emphasis on providing clear and accessible information will benefit everyone in the supply chain, from producers to consumers, building trust and encouraging a more conscious consumer culture.

For more advice, contact us!


bottom of page